2-4a 'Commitment & Consistency bias' - To change your behavior, make changing your belief difficult

Cognitive dissonance - theory states that when two thoughts are in disagreement, we must reduce the gap between them

• Combined with 2-1a6c1 ‘Tendency to minimize energy output’ - Align your incentives properly, then (almost) everything will follow, if we somehow make it difficult to change our belief, then the only possible course of action to reduce the dissonance would be for our behavior to change
  • Use this to your advantage during persuasion
    • 4-1a2a When you make them say ‘no’ to anything, you make them feel as if they are in more control of the conversation
  • Publicly announcing your goal and rules also helps
  • Remember English adaptation at 築地
    • 2-1a1a3a You’re the average of your five closest friends OR You’re the average of the people whose content you consume the most
      • 2-1a1a3c Belong where your desired habits are the norm
• How do you make your belief such that it’s hard to change? - By understanding itdevelop

And remember that 5-1b4c1b You can easily replace the self-discipline with the four laws of habit formation - (1) make it obvious, (2) make it attractive, (3) make it easy, and (4) make it satisfying

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9-4e1 If they are already paying for your writing, all the better, because that would lower their hurdles to pay for your product