3-1c1d8 Sentiment (both macro and micro) is important and should be measured

Micro sentiment - the sentiment of the content you are consuming
Macro sentiment - holistic sentiment across multiple media platforms

Sentiment is about convincing and is not zero-sum (because they are created) unlike clicks and prestige.

• But if you want to tilt the sentiment in your favor, wouldn’t people try to flood the media with too much of their content?develop
• Are clicks and prestige really zero-sum?develop

3-1c1d You must build your own media distribution to avoid distortion for yourself and others
Content analysis to downrank polarizing contentdevelop

3-1c1d9 Phrasing matters