3-1c2c Your mind has inexplicit and unconscious assumption not only with regard to what constitute as problems but also their relative importance RUL3 - Always be ready to face the ultimate choice. Know what’s important for you. Eliminate ambiguity. RUL3 - List ⇒ Rank ⇒ Iterate QUE5 - What’s the best thing you could be working on, and why aren’t you