- henry ford (#9)
- it was assembly company first
- because that form of company was their version of MVP
- ford vs malcomson is all about the Control Structure (Lachmann’s concept) of the company
- you have to watch the basket, but you have to own it as well
- henry ford (#266)
- business is about service, and not about money (or speculation)
- similar with jeff bezos and ドン・キホーテ安田隆夫
- study what’s working and cut out every waste
- ford did this with every part of the automobile
- ford was targeting the low-end—the people—not the rich (or nerds)