“Nobody ever asked for a Macintosh. Nobody ever asked for an iPhone. These things had to be designed and built, provided on the supply side before the demand materialized. And then the demand of course turned out to be far higher than anybody expected. And I think that that same thing is exactly true of media. You have this massive untapped market for high quality content in basically every domain. The existing structure of the media company was a structure that was designed for a world of centralized media. You need a new structure today.” – Marc Andreessen
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- 3-1c1a Prioritize performance-oriented media (i.e., news-you-can-use, including tutorials and fitness-diet-sleep scoreboard which you have control) over consumption-oriented media
- 3-1c1c You must build your own media for yourself
- 3-1c1c2 Second Brain is a private media, where you are both the editor and the reader
- 3-1c1d You must build your own media distribution to avoid distortion for yourself and others
- 3-1c1d2 Historic records are full of embellishment, lying, and misinterpretation. It’s mediated by many minds both conscious and unconscious.
- 3-1c1d3 Social media makes news sentiment negative
- 3-1c1d4 We are bombarded with ‘unlikely’ events on our social media feed
- 7-1d2b Centralized tech ⇒ Mass media (via mass production) ⇒ Homogenized societal experiences ⇒ Communism, Nazism, Democratic Capitalism
- Distribution economics and gatekeeping have always been the constraint. Creative talent never was. Podcast and Spotify proved there’s demand for long-form content.
- That writing can take many forms depending on the incentive structure it’s enmeshed in