Digital with brand (e.g., Google) >>> Physical without brand (e.g., commoditized business) Related: 2-2b ‘Critical mass’ & ‘Activation energy’ & ‘Alloying’ & ‘Catalysts’ - Look for, or create, lollapalooza effects 8-1c5 Look for Lollapalooza, or system equivalent of critical mass, or chemical equivalent of activation energy, alloying, and catalysts 5-1b1b1a2 Network effect means compounding 5-1b1b1a3 Network effects (digital) ＞ Supply and demand (physical) 5-1b1b1a1 Things can become easier the more complexity you have (Network effects = Power-law) 2-1a3.1 ‘Feedback loops’ - Iterate. The more and quicker the better.MentalModelsSystemsdevelop 8-1c4 ‘Killer application’ is knowledge-technology-universality that begets reflexivity between app-platform-people by pushing people over the threshold 6-3b2d Composability is software’s version of compounding interest-effect, because composability saving keystrokes implies compounding 6-3b2c Composability with ownership means you can permeate across other possibilities 6-3b2f Composability implies compounding