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9-4f Product is merit and distribution is connection
- 7-1a5a Finding some distribution arbitrage in your time and place is also a great source for growth
- go to “channels” where your potential ppl hang out (e.g., mailbox, facebook mom support groups, pta email lists) vs “platform” - be specific, e.g., Shopify developer discord group vs “discord”
- “where are ppl that XXX hanging out?” - “where are ppl who check out projects similar to mine usually hanging out?”
- 7-1a2a You will be solving universal problems by attending to local-parochial problems first
- 7-1a5a Finding some distribution arbitrage in your time and place is also a great source for growth
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If people are there because they share the same problem, integrating their feedbacks amounts to 7-1b4b4b Permeate both across other possibilities in this universe and across multiversal timelines (particularly the former)develop
- Find existing communities aligned with your problems and gain early endorsements, rather than pursuing solo viral growth tactics