4-1e1 Loss aversion - e.g., the prospect of competitor buying you, and having have to acquire you later at higher cost, are the two biggest concerns which motivate potential acquirers

5-2 What counts cannot be counted
5-2a2 What gets measured gets managed

ロスは速攻切る。勝ちポジションは徐々に積み上げていく。損益に対して生じる非対称な行動心理を予め計算に入れておくこと。

MentalModels