Credit: William Zinsser

1-1a5b4.3 build-launch-measure-learn and iterate - don’t restart
1-1a5b4.4 Real-time calibration (i.e., recalibration) lets you adapt to the changing landscape

“In practical terms, this means never facing a blank page. In fact, don’t even try to pound out a first draft. Just throw a bunch of relevant notes into a blank document and experiment with them. Delete some. Then rearrange and reword what remains and give the piece a title. Look for connections between note-islands and explain how they are related.” – Tiago Forte