“Investors, of course, can, by their own behavior, make stock ownership highly risky. And many do. Active trading, attempts to ‘time’ market movements, inadequate diversification, the payment of high and unnecessary fees to managers and advisors, and the use of borrowed money can destroy the decent returns that a life-long owner of equities would otherwise enjoy.” – Warren Buffett

The product and the process cannot be separated—both must be analyzed together, with the product being understood in the context of the process.

William Zinsser: “I want to teach them how to write. If the process is sound, the product will take care of itself, and sales are likely to follow.

Not every penny is earned equally
Not every nutrition is absorbed equally

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