3-1c3c2 Take ideas seriously, to an extent that you will be comfortable ‘breaking rules’ if necessary

3-1c3c2a Any ideas have the potential to be MORE universal (if not universal), and constraints are to be removed sooner or later because knowledge is irreversible
3-1c3c3 Take ideas seriously, but not too seriously. Don’t be the idea.
8-1e You have to go beyond skeuomorphism. Native means novelty.

RUL3 - Love bad news. Always question to falsify your idea and theory. Invalidate ASAP. How fast you can invalidate matters as much as how fast you can build them. Rule out bad explanations.