1-1a1b1 Joel Gold - The conscious mind is only a small fraction of the mental world much like the visible aspect of the universe

• 1-1a2e6a The dark matter of mind is multilayered, differentially manifested, and variously derived from the experiences of living

• 2-1a4 ‘Language instinct’ - Language can’t exhaust mind

• 5-2 What counts cannot be counted

• 1-1a2e8a We see symbolically and not otherwise

• 1-1a2e8 ‘Seeing’ really occurs after going through (or together with) emicization

• 1-1a2e9 Emic vision = Interpreting what you are seeing as symbols

• 7-1a6a Successful founders see different problems

• 1-2g1c Memes beat genes. We will see what cannot be seen with new knowledge and new technology.

• 10-2g You can’t extract the meaning from the words only, because the explicit (seen) is built upon the inexplicit (unseen)

• 1-2g1b What matters is the explanation, and not what you can see

• 3-1c1b You are what you think and you think what you see, and you see what you think

• 2-1c ‘Opportunity costs’ - Look beyond the obvious. See what’s hidden.

• 1-1a2e9b When ‘properly’ emicized by the culture, we see what’s not there and can not see what’s there

• Importance of paying attention to the subliminal

  • E.g., meditation, dreams, taboos
    • 5-1b4c4a Taboos likely can offer gateways to your unconscious
    • 5-1b4c4 Pay attention to your ‘taboos’ - If there is something you fear unconsciously, you have to face it
    • 1-1c6a1a Pay attention to what can’t be said (e.g., taboos)
    • 4-1d0 Look at the whole of conversations, including how things are being said as well as what’s not being said (e.g., taboos)

• 1-2g2s8 The unobserved parts of the wider phenomenon have in no way affected what we observe, yet they are essential to its explanation. Causation doesn’t exhaust explanation.

• 13-1a3a1a1 Only monetary income (or loss) can be observed and measured ex post—never psychic income (or loss)