10-1b3 Sapir - ‘Culture is not something given but something to be gradually and gropingly discovered’
Symbol = culturally agreed upon form + culturally developed meaning. The core of language is the symbol. Social values-knowledge-structures ⇒ Symbol.
10-2g1 Culture is an implicit theory for its members. It dictates what to look at and how they reason about the world.
9-2b3e2 There is no universal symbol-idea (in the sense of capable of conveying universal meaning)