7-1a5c Engineers address the problem itself, and sales people help making that problem everyone’s problem NOW
7-1a2b For startups, growth is a constraint much like truth
7-1a5a1 Find an inexpensive custom acquisition channel and pile up users through an underpriced angles others haven’t realized yet.
7-1a5b Ask which problem-situation is the most problematic one (conscious, inexplicit, unconscious, future, new)