2-6 You get what you pay for

“Pay peanuts and you get monkeys” – David Ogilvy

Related:

• 2-1a1a2 ‘Bias from incentives’ - Explicate your culture-incentive as much as possible
• 2-1a6 ‘Incentives’ - Incentives drive (almost) everything. Understand your incentives.
  • E.g., the Equalization Payment system in Canada wherein a province whose capacity is below the average gets a check from the federal pot to top them up to the average → Quebec effectively gets paid to not develop its economy
• 2-1c3 ‘Win and help win’ always outcompete
• 3-1c3c4 ‘Tendency to distort due to liking or disliking’ - Never be ashamed of citing a bad author if the line is good.
• 5-2a1 You get what you measure
  • 2-1a7a2 Assets with actual substance or weight have the best prospects over the long term
  • 2-1a7a5 Build day by day unless anything fundamental (‘the core’) changed. Superficial-uncontrollable criteria (e.g., share price) matter less.