You are both what you write and how you write

9-2b It’s not just about what you say or what yo do, but also about how you say it and how you present it
9-2b1 情報媒体が情報自体よりも情報力を持つこともある
9-2b1.1 形式の内容化もありうる (形式 ＞ 内容)

6-3a2 How you have something can (and will) matter more than what (you think) you have (e.g., DEX vs CEX - DEX will counter Maximalists movement)