9-4e If you are a writer and have an audience, it’ll become much easier to market your product, because you already know what they’re interested in

3-1c3c3b Wealth = Measurement (work with a small group) + Leverage (develop new techniques and its value is multiplied by all the people who use it)

9-4e1 If they are already paying for your writing, all the better, because that would lower their hurdles to pay for your product
9-4f Product is merit and distribution is connection