1-2g New theory is constrained in terms of what it can say, since it must either be consistent with existing theories, or contradict them but address the problems thereby raised
3-1c3c2a Any ideas have the potential to be MORE universal (if not universal), and constraints are to be removed sooner or later because knowledge is irreversible
7-1d Create something simpler-faster-cheaper for things we’ve been doing for thousands of years
9-2a It’s easy to convince if people don’t know you enough for what you are not
5-1b1a1a Technology is about how to do things differently. Some technology can be more universal than others, but it can never be perfectly universal.
5-1b1a2 Some technology contains knowledge which can be universal. You can’t predict how people will use such technology.
AN3C - People don’t want better, they want less crap
In the early days, pick the best technologies available, and innovate on only one thing. It’s okay to be boring and vanilla elsewhere.