9-4f Product is merit and distribution is connection

3-1c3c3b Wealth = Measurement (work with a small group) + Leverage (develop new techniques and its value is multiplied by all the people who use it)

2-3c ‘Surface area’ - Manage your exposure to volatilities

3-1c1d You must build your own media distribution to avoid distortion for yourself and others
6-3b When you own something, you have an incentive to invest in it
6-3z A world without ownership is a world with less creativity and human flourishing

7-1a5c Engineers address the problem itself, and sales people help making that problem everyone’s problem NOW