9-2a3a Pick up the biggest upside potential
5-1b1c1 Pursue market which is convincingly, and surprisingly, large
5-1b1d Invest in volatility (literally)
Counter-example:
Investment in restaurants (e.g., Chipotle)
RUL3 - Create something, or become someone, that is hard to duplicate (‘Barriers to entry’)
5-1b1b3 Productize yourself (as an embodiment of reality)