7-1d2 Technology changes the problem-situation, and determines which ideas are possible and obsolete
7-1b3a Don’t argue. Build. Their incomprehension is your moat.
5-3 Don’t fight. Transcend.
Surprise is as much a force as in wars.
Building moat = Building the Idea Maze
RUL3 - Create something, or become someone, that is hard to duplicate (‘Barriers to entry’)
9-4b2a1b Build the Idea Maze - Explain the history around an idea, and why yours is a good one. Virtually render the history of the evolution of that idea.