9-4b3e3 The easier something is to read, the more deeply readers will engage with your ideas. Keep the friction low.

9-2b It’s not just about what you say or what yo do, but also about how you say it and how you present it
4-2a 会話は相手の知的レベルに合わせること

9-4b3e3a Interfaces should follow the principle of least astonishment
9-4b3e4 Write each sentence like you are talking to a friend

4-2b Good storytelling is about taking readers to something slightly in advance by using what they already know