7-1a1a1 Imaginary problems lead to ‘investment’ and ‘work’ - don’t indulge with them
7-1a1b Theoretical physics has that universal applicability because the laws of physics apply to all things physical
Know if you’re facing market risk (maybe no demand) or product risk (there is demand)
The Paladin model: market is already there, just get profitable
The Dark Knight model: market is already there, but the product can annoy people and might get banned, the key is to get popular enough