Founders #306
- Pay peanuts and you get monkeys
- Similar to Dyson
- He didn’t know his purpose
- Incompetent amateurs <> only A-players (Jobs)
- Hire brainy people with honesty
- Company is also about combination
- Albert D. Lasker (#206) and Claude Hopkins (#170 A Life in Advertising & #207 Scientific Advertising)
- Teamwork is term for mediocre people <> formidable individual
- Use unconscious via rest
- Discourage banting
- More facts the better <> adjectivesrevisit
- You’re not advertising to standing army, but to moving parade (e.g., ovens and married couple)
- Put the work in—read everything, go to places, become the most knowledgeable in the relevant field
- Name idea