An exception: if the consumer cannot find what he wants, and if he doesn’t give up, then he becomes the producer for himself.
Related:
- 4-1a3b Go to specific places to get specific feedbacks
- 5-2c Be impatient about the things you most want to do
- 7-1 Create what people want or will want
- 7-1a Create something you would want for yourself, and never for some imaginary audience
- 7-1b4e What you can ＞ What you want (できること ＞ やりたいこと)
- 9-4d A good essay = importance (do I want it) + novelty (did you think about it a lot) + correctness + strength
- RUL3 - Live in the future and build what seems interesting